Performance based marketing is nowadays a reality. Advertisers don't want to hear about CPM or CPC anymore. Why? It is obviouse... They want to pay for what brings performance to them, in terms of sales or leads. It is the economic context of today.
So, in Romania, for publishers with huge or g... (more)
How to handle the affiliates who are low or no performance ? Affiliate marketing..."It is such an effective, profitable tool that in our view it has become an essential part of the infrastructure of Internet commerce”
Steve Messer, co-founder and CEO of LinkShare.